More Than A Brand – Art for People's Sake

During the process of sending out posters for promotional purposes I noticed that simply placing a poster inside a tube and sending it just wouldn’t cut it. The poster expanded to the full length of the tube making it almost impossible to get back out without damaging. In addition, there was no good way to send along stickers and other printed materials other than throwing them inside the tube and hoping they survived the trip. In a previous life I was a graphic design major and decided to use my knowledge in that area to solve the problem. What follows is a series of images showing how an ordinary piece of paper was turned into a wrap for the poster, complete with a pocket for some propaganda.

Step One:

Here’s the poster wrap in its original state. Just a regular sheet of paper with some guides.

Step Two:

Excess paper is trimmed off the bottom to make sure that the completed wrap won’t exceed the diameter of the mailing tube.

Step Three:

Areas of paper are cut from the top to create a tab. This will be attached to the other end of the wrap to create the final packaging.

Step Four:

Notches are cut in the bottom corners and in the side. These will serve to keep the bottom pocket closed.

Step Five:

A crease is created along the bottom to make the pocket. The center is cut to allow the top tab to come through. This is then taped to the wrap.

Step Six:

The pocket is folded and closed using the notches that were cut earlier.

Step Seven:

Here’s the finished wrap looking pretty and waiting for a poster to hold.

Step Eight:

So now the poster is kept from expanding to the full length of the mailing tube. Plus, the wrap serves as a handy introduction letter complete with pocket for stickers, promotional items and whatever else needs to be sent along.

Step Nine:

Voila! Just add a mailing tube and a handsome More Than A Brand sticker and you have yourself a pretty nice way to mail posters. I just love hand-made ingenuity.