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	<title>More Than A Brand - Art for People&#039;s Sake &#187; Design</title>
	<atom:link href="http://morethanabrand.com/category/design/feed/" rel="self" type="application/rss+xml" />
	<link>http://morethanabrand.com</link>
	<description>The Art of Bart Welt</description>
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		<title>MTAB Poster Packaging</title>
		<link>http://morethanabrand.com/2010/01/10/mtab-poster-packaging/</link>
		<comments>http://morethanabrand.com/2010/01/10/mtab-poster-packaging/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 00:43:35 +0000</pubDate>
		<dc:creator>Bart</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Propaganda]]></category>
		<category><![CDATA[Bart Welt]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[hand made]]></category>
		<category><![CDATA[More Than A Brand]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[poster packaging]]></category>

		<guid isPermaLink="false">http://morethanabrand.com/?p=258</guid>
		<description><![CDATA[During the process of sending out posters for promotional purposes I noticed that simply placing a poster inside a tube and sending it just wouldn&#8217;t cut it. The poster expanded to the full length of the tube making it almost impossible to get back out without damaging. In addition, there was no good way to [...]]]></description>
			<content:encoded><![CDATA[<p>During the process of sending out posters for promotional purposes I noticed that simply placing a poster inside a tube and sending it just wouldn&#8217;t cut it. The poster expanded to the full length of the tube making it almost impossible to get back out without damaging. In addition, there was no good way to send along stickers and other printed materials other than throwing them inside the tube and hoping they survived the trip. In a previous life I was a graphic design major and decided to use my knowledge in that area to solve the problem. What follows is a series of images showing how an ordinary piece of paper was turned into a wrap for the poster, complete with a pocket for some propaganda.</p>
<h3>Step One:</h3>
<p>Here&#8217;s the poster wrap in its original state. Just a regular sheet of paper with some guides.</p>
<p style="text-align: center;"><img class="size-full wp-image-259  aligncenter" title="mtab_poster_packaging_1" src="http://morethanabrand.com/wp-content/uploads/2010/01/mtab_poster_packaging_1.jpg" alt="" width="600" height="400" /></p>
<h3>Step Two:</h3>
<p>Excess paper is trimmed off the bottom to make sure that the completed wrap won&#8217;t exceed the diameter of the mailing tube.</p>
<p><img class="aligncenter size-full wp-image-260" title="mtab_poster_packaging_2" src="http://morethanabrand.com/wp-content/uploads/2010/01/mtab_poster_packaging_2.jpg" alt="" width="600" height="400" /></p>
<h3>Step Three:</h3>
<p>Areas of paper are cut from the top to create a tab. This will be attached to the other end of the wrap to create the final packaging.</p>
<p><img class="aligncenter size-full wp-image-261" title="mtab_poster_packaging_3" src="http://morethanabrand.com/wp-content/uploads/2010/01/mtab_poster_packaging_3.jpg" alt="" width="600" height="400" /></p>
<h3>Step Four:</h3>
<p>Notches are cut in the bottom corners and in the side. These will serve to keep the bottom pocket closed.</p>
<p><img class="aligncenter size-full wp-image-262" title="mtab_poster_packaging_4" src="http://morethanabrand.com/wp-content/uploads/2010/01/mtab_poster_packaging_4.jpg" alt="" width="600" height="400" /></p>
<h3>Step Five:</h3>
<p>A crease is created along the bottom to make the pocket. The center is cut to allow the top tab to come through. This is then taped to the wrap.</p>
<p><img class="aligncenter size-full wp-image-263" title="mtab_poster_packaging_5" src="http://morethanabrand.com/wp-content/uploads/2010/01/mtab_poster_packaging_5.jpg" alt="" width="600" height="400" /></p>
<h3>Step Six:</h3>
<p>The pocket is folded and closed using the notches that were cut earlier.</p>
<p><img class="aligncenter size-full wp-image-264" title="mtab_poster_packaging_6" src="http://morethanabrand.com/wp-content/uploads/2010/01/mtab_poster_packaging_6.jpg" alt="" width="600" height="400" /></p>
<h3>Step Seven:</h3>
<p>Here&#8217;s the finished wrap looking pretty and waiting for a poster to hold.</p>
<p><img class="aligncenter size-full wp-image-265" title="mtab_poster_packaging_7" src="http://morethanabrand.com/wp-content/uploads/2010/01/mtab_poster_packaging_7.jpg" alt="" width="600" height="400" /></p>
<h3>Step Eight:</h3>
<p>So now the poster is kept from expanding to the full length of the mailing tube. Plus, the wrap serves as a handy introduction letter complete with pocket for stickers, promotional items and whatever else needs to be sent along.</p>
<p><img class="aligncenter size-full wp-image-266" title="mtab_poster_packaging_8" src="http://morethanabrand.com/wp-content/uploads/2010/01/mtab_poster_packaging_8.jpg" alt="" width="600" height="400" /></p>
<h3>Step Nine:</h3>
<p>Voila! Just add a mailing tube and a handsome More Than A Brand sticker and you have yourself a pretty nice way to mail posters. I just love hand-made ingenuity.</p>
<p><img class="aligncenter size-full wp-image-267" title="mtab_poster_packaging_9" src="http://morethanabrand.com/wp-content/uploads/2010/01/mtab_poster_packaging_9.jpg" alt="" width="600" height="400" /></p>
<p><a href="http://morethanabrand.com/2010/01/10/mtab-poster-packaging/" rel="bookmark">MTAB Poster Packaging</a> originally appeared on <a href="http://morethanabrand.com">More Than A Brand - Art for People&#039;s Sake</a> on January 10, 2010. <a href="http://twitter.com/home/?status=MTAB Poster Packaging: http://morethanabrand.com/?p=258">Tweet This</a>.</p>
]]></content:encoded>
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		<title>Displaced December Photos</title>
		<link>http://morethanabrand.com/2009/11/24/displaced-december-photos/</link>
		<comments>http://morethanabrand.com/2009/11/24/displaced-december-photos/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 11:11:55 +0000</pubDate>
		<dc:creator>Bart</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Propaganda]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Bart Welt]]></category>
		<category><![CDATA[displaced december]]></category>
		<category><![CDATA[More Than A Brand]]></category>

		<guid isPermaLink="false">http://morethanabrand.com/?p=223</guid>
		<description><![CDATA[
Last week&#8217;s opening for &#8216;A Displaced December&#8217; was awesome, and it was a great chance to raise money to support The House, Food &#38; Clothing Warehouse. For those of you who couldn&#8217;t make it out, here are some pictures from the show. Also, if you happen to be in downtown Fontana between now and December [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_228" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-228  " title="displaced_december_mtab" src="http://morethanabrand.com/wp-content/uploads/2009/11/displaced_december_mtab.jpg" alt="displaced_december_mtab" width="600" height="400" /><p class="wp-caption-text">Artist: More Than A Brand - Bart Welt</p></div>
<div id="attachment_225" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-225  " title="displaced_december_jAgers_1" src="http://morethanabrand.com/wp-content/uploads/2009/11/displaced_december_jAgers_1.jpg" alt="displaced_december_jAgers_1" width="600" height="400" /><p class="wp-caption-text">Artist: Jeremy Agers</p></div>
<div id="attachment_226" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-226 " title="displaced_december_jAgers_2" src="http://morethanabrand.com/wp-content/uploads/2009/11/displaced_december_jAgers_2.jpg" alt="displaced_december_jAgers_2" width="600" height="400" /><p class="wp-caption-text">Artist: Jeremy Agers</p></div>
<p><img class="aligncenter size-full wp-image-229" title="displaced_december" src="http://morethanabrand.com/wp-content/uploads/2009/11/displaced_december.jpg" alt="displaced_december" width="600" height="400" /></p>
<div id="attachment_227" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-227 " title="displaced_december_kCharpentier" src="http://morethanabrand.com/wp-content/uploads/2009/11/displaced_december_kCharpentier.jpg" alt="displaced_december_kCharpentier" width="600" height="400" /><p class="wp-caption-text">Artist: Kelley &amp; Brian Charpentier</p></div>
<div id="attachment_224" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-224  " title="displaced_december_dMoser" src="http://morethanabrand.com/wp-content/uploads/2009/11/displaced_december_dMoser.jpg" alt="displaced_december_dMoser" width="600" height="400" /><p class="wp-caption-text">Artist: Darren Moser (not in picture)</p></div>
<p>Last week&#8217;s opening for &#8216;A Displaced December&#8217; was awesome, and it was a great chance to raise money to support The House, Food &amp; Clothing Warehouse. For those of you who couldn&#8217;t make it out, here are some pictures from the show. Also, if you happen to be in downtown Fontana between now and December 20th you can stop by the Kohler Gallery and check out the art.</p>
<p><a href="http://morethanabrand.com/2009/11/24/displaced-december-photos/" rel="bookmark">Displaced December Photos</a> originally appeared on <a href="http://morethanabrand.com">More Than A Brand - Art for People&#039;s Sake</a> on November 24, 2009. <a href="http://twitter.com/home/?status=Displaced December Photos: http://morethanabrand.com/?p=223">Tweet This</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Displaced December Preview</title>
		<link>http://morethanabrand.com/2009/11/15/displaced-december-preview/</link>
		<comments>http://morethanabrand.com/2009/11/15/displaced-december-preview/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 08:58:18 +0000</pubDate>
		<dc:creator>Bart</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Propaganda]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[art exhibit]]></category>
		<category><![CDATA[Bart Welt]]></category>
		<category><![CDATA[displaced december]]></category>
		<category><![CDATA[More Than A Brand]]></category>
		<category><![CDATA[poster]]></category>

		<guid isPermaLink="false">http://morethanabrand.com/?p=219</guid>
		<description><![CDATA[
&#8216;A Displaced December&#8217; opens in a few days, and in the spirit of giving here is a shot of one of my entries coming off the press. To give you an idea of the scale, each piece is 4&#8242; x 4&#8242; in size and there are a total of 4 prints. Something about that number [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-220" title="displaced_december_preview" src="http://morethanabrand.com/wp-content/uploads/2009/11/displaced_december_preview.jpg" alt="displaced_december_preview" width="600" height="400" /></p>
<p>&#8216;A Displaced December&#8217; opens in a few days, and in the spirit of giving here is a shot of one of my entries coming off the press. To give you an idea of the scale, each piece is 4&#8242; x 4&#8242; in size and there are a total of 4 prints. Something about that number appeals to me I guess.</p>
<p>The artist reception for &#8216;A Displaced December&#8217; is November 20th from 6:30 to 9:30PM at the Kohler Gallery in Fontana. You can find more information in my <a title="A Displaced December" href="http://morethanabrand.com/2009/10/25/a-displaced-december/" target="_self">original post about the show</a>.</p>
<p><a href="http://morethanabrand.com/2009/11/15/displaced-december-preview/" rel="bookmark">Displaced December Preview</a> originally appeared on <a href="http://morethanabrand.com">More Than A Brand - Art for People&#039;s Sake</a> on November 15, 2009. <a href="http://twitter.com/home/?status=Displaced December Preview: http://morethanabrand.com/?p=219">Tweet This</a>.</p>
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		<item>
		<title>Good Design Series</title>
		<link>http://morethanabrand.com/2009/10/30/good-design-series/</link>
		<comments>http://morethanabrand.com/2009/10/30/good-design-series/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 21:46:03 +0000</pubDate>
		<dc:creator>Bart</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Bart Welt]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[good design]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[Katanaz]]></category>
		<category><![CDATA[More Than A Brand]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[Project Ink]]></category>

		<guid isPermaLink="false">http://morethanabrand.com/?p=200</guid>
		<description><![CDATA[



Recently I was asked to develop a series of four design posters for Project Ink. There wasn&#8217;t any clear criteria for the posters other than they should be colorful as they will be the backdrop for a promotional video being shot by HP.
These designs merge my attraction to strong, vibrant colors with my love for [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-211" title="pi_wall_poster_one" src="http://morethanabrand.com/wp-content/uploads/2009/10/pi_wall_poster_one.jpg" alt="pi_wall_poster_one" width="600" height="222" /></p>
<p><img class="aligncenter size-full wp-image-213" title="pi_wall_poster_two" src="http://morethanabrand.com/wp-content/uploads/2009/10/pi_wall_poster_two.jpg" alt="pi_wall_poster_two" width="600" height="222" /></p>
<p><img class="aligncenter size-full wp-image-212" title="pi_wall_poster_three" src="http://morethanabrand.com/wp-content/uploads/2009/10/pi_wall_poster_three.jpg" alt="pi_wall_poster_three" width="600" height="222" /></p>
<p><img class="aligncenter size-full wp-image-210" title="pi_wall_poster_four" src="http://morethanabrand.com/wp-content/uploads/2009/10/pi_wall_poster_four.jpg" alt="pi_wall_poster_four" width="600" height="222" /></p>
<p>Recently I was asked to develop a series of four design posters for <a title="Project Ink" href="http://www.project-ink.com" target="_blank">Project Ink</a>. There wasn&#8217;t any clear criteria for the posters other than they should be colorful as they will be the backdrop for a promotional video being shot by HP.</p>
<p>These designs merge my attraction to strong, vibrant colors with my love for effective typography. The design quotes, provided by Joe Sparano, Brian Reed, Frank Chimero &amp; Mieke Gerritzen, really resonated with me as being not only applicable to the field of design, but other areas of life as well.</p>
<p><em>Photography courtesy of <a title="Katanaz-Stock" href="http://katanaz-stock.deviantart.com/" target="_blank">Katanaz-Stock</a>.</em></p>
<p><a href="http://morethanabrand.com/2009/10/30/good-design-series/" rel="bookmark">Good Design Series</a> originally appeared on <a href="http://morethanabrand.com">More Than A Brand - Art for People&#039;s Sake</a> on October 30, 2009. <a href="http://twitter.com/home/?status=Good Design Series: http://morethanabrand.com/?p=200">Tweet This</a>.</p>
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		</item>
		<item>
		<title>A Displaced December</title>
		<link>http://morethanabrand.com/2009/10/25/a-displaced-december/</link>
		<comments>http://morethanabrand.com/2009/10/25/a-displaced-december/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 06:51:52 +0000</pubDate>
		<dc:creator>Bart</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Propaganda]]></category>
		<category><![CDATA[Bart Welt]]></category>
		<category><![CDATA[displaced december]]></category>
		<category><![CDATA[Fontana]]></category>
		<category><![CDATA[Fontana Art Association]]></category>
		<category><![CDATA[homeless]]></category>
		<category><![CDATA[More Than A Brand]]></category>
		<category><![CDATA[Pure]]></category>
		<category><![CDATA[The House]]></category>
		<category><![CDATA[Water of Life]]></category>

		<guid isPermaLink="false">http://morethanabrand.com/?p=195</guid>
		<description><![CDATA[
This year has been a hard one for us all, and I have seen many around me struggle to provide for themselves and their families. &#8216;A Displaced December&#8217; is a collection of local artists committed to the homeless and feeding the hungry during this holiday season. 100% of the proceeds for this show will be [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-196" title="displaced_december_flyer" src="http://morethanabrand.com/wp-content/uploads/2009/10/displaced_december_flyer.jpg" alt="displaced_december_flyer" width="600" height="927" /></p>
<p>This year has been a hard one for us all, and I have seen many around me struggle to provide for themselves and their families. &#8216;A Displaced December&#8217; is a collection of local artists committed to the homeless and feeding the hungry during this holiday season. 100% of the proceeds for this show will be donated to The House: Food Warehouse, an organization that feeds over 2000 families each week in Fontana and it’s surrounding areas.</p>
<p>The show opens on November 16th and runs until December 20th. If you&#8217;re in the area, please come out and support local art and help raise awareness for those less fortunate than ourselves. I&#8217;m very excited to have work in this show and am putting the finishing touches on my submission as we speak. Hope to see you there.</p>
<p><em>*Flyer design by Jeremy Agers.</em></p>
<p><a href="http://morethanabrand.com/2009/10/25/a-displaced-december/" rel="bookmark">A Displaced December</a> originally appeared on <a href="http://morethanabrand.com">More Than A Brand - Art for People&#039;s Sake</a> on October 25, 2009. <a href="http://twitter.com/home/?status=A Displaced December: http://morethanabrand.com/?p=195">Tweet This</a>.</p>
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		<item>
		<title>Evolution of Color Imaging</title>
		<link>http://morethanabrand.com/2009/09/01/evolution-of-color-imaging/</link>
		<comments>http://morethanabrand.com/2009/09/01/evolution-of-color-imaging/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 20:31:30 +0000</pubDate>
		<dc:creator>Bart</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Propaganda]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Bart Welt]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[light]]></category>
		<category><![CDATA[More Than A Brand]]></category>
		<category><![CDATA[planets]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[sky]]></category>

		<guid isPermaLink="false">http://morethanabrand.com/?p=139</guid>
		<description><![CDATA[


A while ago I created this promotional poster for Project Ink. However, it was uncertain that we&#8217;d ever use this piece and seeing that the company has now moved away from this particular tag line all together, it&#8217;s pretty much dead on arrival. I really like how this design turned out and wanted to at [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-140" title="pi_color_evol" src="http://morethanabrand.com/wp-content/uploads/2009/09/pi_color_evol.jpg" alt="pi_color_evol" width="600" height="760" /></p>
<p><img class="aligncenter size-full wp-image-141" title="pi_color_evol_zoom1" src="http://morethanabrand.com/wp-content/uploads/2009/09/pi_color_evol_zoom1.jpg" alt="pi_color_evol_zoom1" width="600" height="760" /></p>
<p><img class="aligncenter size-full wp-image-142" title="pi_color_evol_zoom2" src="http://morethanabrand.com/wp-content/uploads/2009/09/pi_color_evol_zoom2.jpg" alt="pi_color_evol_zoom2" width="600" height="760" /></p>
<p>A while ago I created this promotional poster for <a title="Project Ink" href="http://www.project-ink.com" target="_blank">Project Ink</a>. However, it was uncertain that we&#8217;d ever use this piece and seeing that the company has now moved away from this particular tag line all together, it&#8217;s pretty much dead on arrival. I really like how this design turned out and wanted to at least give it some short lived glory by posting it here.</p>
<p>Can you tell from this poster that I&#8217;m based in California?</p>
<p><a href="http://morethanabrand.com/2009/09/01/evolution-of-color-imaging/" rel="bookmark">Evolution of Color Imaging</a> originally appeared on <a href="http://morethanabrand.com">More Than A Brand - Art for People&#039;s Sake</a> on September 1, 2009. <a href="http://twitter.com/home/?status=Evolution of Color Imaging: http://morethanabrand.com/?p=139">Tweet This</a>.</p>
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		<item>
		<title>B-Sides: Typography</title>
		<link>http://morethanabrand.com/2009/08/12/b-sides-typography/</link>
		<comments>http://morethanabrand.com/2009/08/12/b-sides-typography/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 07:41:15 +0000</pubDate>
		<dc:creator>Bart</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://morethanabrand.com/?p=96</guid>
		<description><![CDATA[



Above are some designs for various companies that may or may not come to fruition. The &#8216;Hypothesis Theory&#8217; name was something I toyed with before settling on More Than A Brand. Interestingly enough, the subtitle I came up with for that logo manifested into what you see today.
The &#8216;I Am The Machine&#8217; type was something [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-97" title="hypothesis_theory" src="http://morethanabrand.com/wp-content/uploads/2009/08/hypothesis_theory.jpg" alt="hypothesis_theory" width="600" height="250" /></p>
<p><img class="aligncenter size-full wp-image-100" title="i_am_the_machine" src="http://morethanabrand.com/wp-content/uploads/2009/08/i_am_the_machine.jpg" alt="i_am_the_machine" width="600" height="350" /></p>
<p><img class="aligncenter size-full wp-image-98" title="ink_tank" src="http://morethanabrand.com/wp-content/uploads/2009/08/ink_tank.jpg" alt="ink_tank" width="600" height="700" /></p>
<p><img class="aligncenter size-full wp-image-99" title="ink_tank_two" src="http://morethanabrand.com/wp-content/uploads/2009/08/ink_tank_two.jpg" alt="ink_tank_two" width="600" height="300" /></p>
<p>Above are some designs for various companies that may or may not come to fruition. The &#8216;Hypothesis Theory&#8217; name was something I toyed with before settling on More Than A Brand. Interestingly enough, the subtitle I came up with for that logo manifested into what you see today.</p>
<p>The &#8216;I Am The Machine&#8217; type was something I created around the same time as Hypothesis Theory. The initial thought was that it could turn into some means of encouraging people to be involved in politics, but someone already owns the domain <img src='http://morethanabrand.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
<p>Finally, the &#8216;Ink Tank&#8217; designs were created for <a title="Project Ink - The Revolution of Color Imaging" href="http://www.project-ink.com" target="_blank">Project Ink</a>, a graphics company in Upland, CA where I also work. Whether the company decides to use them is yet to be determined.</p>
<p><a href="http://morethanabrand.com/2009/08/12/b-sides-typography/" rel="bookmark">B-Sides: Typography</a> originally appeared on <a href="http://morethanabrand.com">More Than A Brand - Art for People&#039;s Sake</a> on August 12, 2009. <a href="http://twitter.com/home/?status=B-Sides: Typography: http://morethanabrand.com/?p=96">Tweet This</a>.</p>
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